Yello // #Klimai
Art Direction
Brand Stunt
Concept,
360 Campaign
Art Direction
Brand Stunt
Concept,
360 Campaign
The #Klimai was a 360° communication highlight with a call to action in May 2023 to protect the climate. Everybody in their own way, because only that way it can be fun.
As part of our Germany-wide hashtag #Klimai campaign, we have created an almost 14-square-metre light installation with "pickable" LED bulbs in front of the Memorial Church on Breitscheidplatz. The idea: Passers-by take home an energy-saving LED bulb and use it to replace an old light bulb.
As part of our Germany-wide hashtag #Klimai campaign, we have created an almost 14-square-metre light installation with "pickable" LED bulbs in front of the Memorial Church on Breitscheidplatz. The idea: Passers-by take home an energy-saving LED bulb and use it to replace an old light bulb.
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