akt. // Social Media Comms
Art Direction
Photography
Social Media
Website
Branding
Art Direction
Photography
Social Media
Website
Branding
Building akt.'s Visual Identity from the Ground Up
As akt. prepared to launch, I took the lead in crafting a visual identity that embodies the agency’s fearless DNA and slogan: “communication you give a f about.” From designing a versatile logo suite to selecting typefaces and creating a website, I ensured every element worked together to make akt. stand out and leave a lasting impression.
As akt. prepared to launch, I took the lead in crafting a visual identity that embodies the agency’s fearless DNA and slogan: “communication you give a f about.” From designing a versatile logo suite to selecting typefaces and creating a website, I ensured every element worked together to make akt. stand out and leave a lasting impression.
Website:
Bringing akt.’s Social Media Strategy to Life
From strategy to execution, I turned akt.’s social media vision into reality. Leading the ideation process, developing content aligned with the brand’s core pillars and translated into visuals. From directing photoshoots to custom social media templates, I ensured every element worked together to amplify akt.’s voice & capture attention.
From strategy to execution, I turned akt.’s social media vision into reality. Leading the ideation process, developing content aligned with the brand’s core pillars and translated into visuals. From directing photoshoots to custom social media templates, I ensured every element worked together to amplify akt.’s voice & capture attention.
Muschikraft // The Most Illegal Beer
Art Direction
Production
360 Campaign
Art Direction
Production
360 Campaign
In over 1/3 countries worldwide, there still exist laws prohibiting women from doing things that men are allowed to do, laws that restrict women’s choice of jobs and dictate how they should look and behave. This shows that even nowadays, women are still denied the same professional and personal freedoms as men globally.
The feminist beer brand Muschicraft, which translates as “Pussy Power”, stepped up
to spotlight and challenge such widely existing gender injustices, with a beer -
A beer that breaks the laws from over 50 countries, simply because it’s made by women.
to spotlight and challenge such widely existing gender injustices, with a beer -
A beer that breaks the laws from over 50 countries, simply because it’s made by women.
The beer was sold in a long list of bars, shops, convenience stores, supermarkets, events, etc.
Even competitor beer brands like BrewDog and BRLO volunteered to sell our beer in their stores.
Sales raised money for Women For Women International, an NGO that fights for gender equality globally.
Even competitor beer brands like BrewDog and BRLO volunteered to sell our beer in their stores.
Sales raised money for Women For Women International, an NGO that fights for gender equality globally.
The Most Illegal Beer generated organic buzz all over the world,
earning coverage and sparking discussions even in countries with laws
broken by the beer, such as Russia, China, Italy, Uruguay, the USA, Ukraine, etc.
earning coverage and sparking discussions even in countries with laws
broken by the beer, such as Russia, China, Italy, Uruguay, the USA, Ukraine, etc.
OVER 1.68B REACH
OVER €3.4M EARNED MEDIA
+4000% BRAND MENTIONS
+1571% SOCIAL ENGAGEMENT
+290% ONLINE CONVERSATIONS ABOUT UNEQUAL LAWS
HeimatTBWA // The Little Pirate
Character Creation
Art Direction
AI
Character Creation
Art Direction
AI
This is a story of a character I created as a pesonal character for my own decks. That’s where the story of the biggest celebrity of HeimatTBWA started. The Little Pirate: she has become the icon of TBWA, the symbol of The Grand Sparrow award, and the new merch of HeimatTBWA. 3D modelled and printed in different colours and sizes, and mass-produced later on, she holds a space in every HeimatTBWA pirate’s home.
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Correctiv // Adopt A Fact
Art Direction
Creative Direction
Social Media
Art Direction
Creative Direction
Social Media
Adopt A Fact campaign rased over 660k euros for Correctiv by collaborating with 30+ artists who turned researches (by correctiv) into art pieces and donated to the project. Artists such as the graphic designer and HORT founder Eike König , the American cartoonist Liana Flick , who regularly publishes in The New Yorker, the artist and designer Monty Richthofen, the painter Marlon Bellet and more...
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Yello // #Klimai
Art Direction
Brand Stunt
Concept,
360 Campaign
Art Direction
Brand Stunt
Concept,
360 Campaign
The #Klimai was a 360° communication highlight with a call to action in May 2023 to protect the climate. Everybody in their own way, because only that way it can be fun.
As part of our Germany-wide hashtag #Klimai campaign, we have created an almost 14-square-metre light installation with "pickable" LED bulbs in front of the Memorial Church on Breitscheidplatz. The idea: Passers-by take home an energy-saving LED bulb and use it to replace an old light bulb.
As part of our Germany-wide hashtag #Klimai campaign, we have created an almost 14-square-metre light installation with "pickable" LED bulbs in front of the Memorial Church on Breitscheidplatz. The idea: Passers-by take home an energy-saving LED bulb and use it to replace an old light bulb.
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